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AA Serie Exhibtion

Design Philosophy

Our architectural approach is based on an interest in the most common elements of the city and in thinking how these elements can be made into works of art. The goal is to create works of individuality that at the same time embody the most typical characteristics of the city. We believe this notion of the city as a place of coexistence revalorises architecture with a societal role.

The practice is known for its theoretical position which emphasises the study of building typologies and their evolution. Serie advocates careful study of historical building precedents as a basis for speculating on new solutions. With a close relationship to the internationally recognised Architectural Association in London and Harvard GSD, Serie has re-opened interest in this field as one of the key areas of architectural discourse.

Fundamental to the practice’s work is a highly refined approach to design with emphasis on rigorous geometry and the innovative use of materials. This design focus is complemented by a meticulous and inventive approach to construction. This combination capabilities has allowed the firm to develop a reputation for exciting, contemporary design.