Thanks Boutique, Mumbai

Envisioned as a compact designer wear departmental store for Mumbai, the Villa Moda store will host a range of designer wear including D&G, Fendi, Gucci, Prada and S Ferragamo. The proposal seeks to organize and regulate the shopping experience in a sequential focus and attention. Set within a grided interior space, 4 basic elements were used to direct and induce momentary bias towards each shop front along the route of the shopper. Bent ceilings, gradated floor shades, skewed pedestals and twisted columns are propagated in unison to create attention points, moments of release and captures.